GOAL
Design a rebranding for a juice bar, that attracts pedestrians in particular
For this project, the goal was to create a complete rebranding for the juice bar “Frooteria,” located at the Schwanthalerhöhe in Munich.
The rebranding required a thorough analysis of the target audience, as the store mainly relies on passing customers. The project involved researching user behavior, understanding the local market, and developing a cohesive brand identity that would stand out and appeal to both new and returning visitors.
